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Massey Ferguson and NBC's ``Deal or No Deal'' Are Turning Pink for a Good Cause
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DULUTH, Ga.--(BUSINESS WIRE)--Oct. 31, 2006--As Breast Cancer Awareness month comes to a close, AGCO Corporation, (NYSE: AG), a worldwide manufacturer and distributor of agricultural equipment, has partnered with NBC's hit show, "Deal or No Deal", to raise money for the Susan G. Komen Breast Cancer Foundation(a) by auctioning off a special edition, pink Massey Ferguson tractor. In an effort to keep breast cancer awareness top of minds beyond the month of October, the tractor will go up for sale on eBay starting Tuesday, October 31 at 8:00 PM, EST and will run through November 11. The tractor appeared on "Deal or No Deal" Thursday, October 12 and has since been autographed by the host, Howie Mandel, who is a proponent of the fight against breast cancer. Why a tractor? "Deal or No Deal" contestant, PJ Dykes, races lawn tractors and was given the opportunity to take a "deal" that included a Massey Ferguson compact tractor with a front-end loader and a large sum of cash. She instead went on to win a larger sum of money. Why pink? Quite simply, it's her favorite color. "I saw the tractor and instantly fell in love," said Dykes. "They painted it pink and purple just like the one I race, and knowing it will go on to benefit a worthy cause fills me with pride." Since the show's airing, the tractor has been decaled with pink ribbons and a one-of-a-kind pink Massey Ferguson logo, further reinforcing the cause for which it is being placed in this charity auction. The tractor is a Massey Ferguson 1547 model, with a 47 horsepower diesel engine, hydrostatic transmission and matching front-end loader (Mfg. Suggested list price of $30,434.00). This tractor is targeted to the lifestyle sector of farming, which includes casual, weekend farmers as well as traditional farms with smaller acreage. "We are honored to be involved in such a worthwhile effort and are proud to change our traditional 'Massey red' to pink as a show of our support," said Phil Jones, Manager, Brand Marketing for AGCO Corporation, of which Massey Ferguson is one of its cornerstone brands. "This tractor donation is being made in honor of our customers, as many of their lives have been touched by cancer, and the loss of a loved one can be devastating not only to the family, but to the farming operation as well," Jones concluded. The tractor will be featured on eBay from Tuesday, October 31 at 8:00 PM, EST through midnight (EST) on November 11. The listing can be accessed via the link, www.ebay.com/pinktractor. Auction Cause, a premier online auction management agency specializing in high profile celebrity and charity auctions, is managing the event on eBay. About AGCO Founded in 1990, AGCO Corporation (NYSE: AG) (www.agcocorp.com) is a global manufacturer of agricultural equipment and related replacement parts. AGCO offers a full product line including tractors, combines, hay tools, sprayers, forage, tillage equipment and implements, which are distributed through more than 3,600 independent dealers and distributors in more than 140 countries worldwide. AGCO products include the following well-known brands: AGCO(R), Challenger(R), Fendt(R), Gleaner(R), Hesston(R), Massey Ferguson(R), New Idea(R), RoGator(R), Spra-Coupe(R), Sunflower(R), Terra-Gator(R), Valtra(R), and White(TM) Planters. AGCO provides retail financing through AGCO Finance. The company is headquartered in Duluth, Georgia, and in 2005, had net sales of $5.4 billion. About "Deal or No Deal" Based on the successful format from Endemol that has aired in over 35 countries, "Deal of No Deal" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott. St. John. About NBC Universal NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi. About the Komen Foundation For nearly 25 years, the Susan G. Komen Breast Cancer Foundation has been a global leader in the fight against breast cancer through its support of innovative research and community-based outreach programs. Working through a network of U.S. and international Affiliates and events like the Komen Race for the Cure(R), the Komen Foundation is fighting to eradicate breast cancer as a life-threatening disease by funding research grants and supporting education, screening and treatment projects in communities around the world. For more information call 1-800-I'M AWARE or visit www.Komen.org. (a) AGCO Corporation is pleased to make a donation of all proceeds from the sale of the Massey Ferguson tractor, less ten thousand dollars for advertising, to Komen to support the fight against breast cancer.
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