Purpose, Vision & Culture
At AGCO, we are fully committed to our purpose, vision, and culture and always strive to act in a manner that is consistent with them.
Purpose: Farmer-focused solutions to sustainably feed our world.
Vision: Trusted partner for industry-leading, smart farming solutions.
Our Cultural Beliefs: We are building a culture based on putting farmers first, working together to maximize results, and openly sharing diverse perspectives. Together, these beliefs and behaviors create a positive working environment that enables our teams to achieve winning outcomes for farmers, each other, and our shareholders.
Learn more about our purpose, vision, and culture: AGCO Purpose, Vision, & Culture
Our Products & Brands
Led by innovative technology and underpinned by a comprehensive breadth of practical experience and know-how, our agricultural equipment and support services provide farmers with solutions to tackle the enormous challenges of the escalating global demand for food, protein, and alternative fuel sources.
Through our core brands, Fendt, Massey Ferguson, Valtra, and PTx, AGCO offers:
Tractors: From high horsepower tractors that boost productivity in large acreage enterprises to compact tractors, with their versatility and comfort, AGCO has a full line of tractors to meet even the most demanding needs. Learn more.
Combine Harvesters: AGCO's combine harvesters offer efficiency, visibility and comfort. Learn more.
Hay & Forage: Ranging from mowers and balers to forage blowers and storage boxes, AGCO offers tailor made solutions to meet size, capacity and efficiency needs. Learn more.
Application Equipment: From spreaders to sprayers, our equipment allows farmers to accurately and efficiently apply nutrients and protectants for improved crop yields and reduced costs with environmentally controlled applications. Learn more.
Tillage and Seeding implements: AGCO offers seeding and tillage solutions for a wide variety of crops and conditions – from minimum tillage to primary tillage; and drills and planters that deliver premium seed placement. Learn more.
Precision Ag Technology: AGCO is reshaping what’s possible for farmers around the world by putting them at the center of every innovation. AGCO’s mixed-fleet smart farming and autonomy solutions from PTx perform across various farms and machinery – no matter the brand. Learn more. Learn more.
Success Factors
AGCO is well positioned to play a unique role by serving as a link between the agricultural product and manufacturing value chains.
With roots in the agricultural industry stretching back almost 200 years, AGCO has a rich brand heritage. Through our four core brands: Fendt, Massey Ferguson, Valtra, and PTx, AGCO has become a global leader in the design, manufacturing and distribution of agricultural solutions worldwide. AGCO reaches all corners of the globe through our network of approximately 3,275 dealers and distributors in 150 countries on six continents.
The growth and innovations that we make in these areas bring positive benefits to our customers, the growing population and also provision our competitiveness and corporate success.
Financial Highlights
Over the past decades, we have worked to have the right products and the right technology to compete effectively in today's dynamic marketplace. To support this commitment, we have put initiatives in place to grow our sales, improve distribution and reduce expenses in order to enhance margins and produce higher returns on invested capital.
Investing For The Future
We maintain a strong level of investment in research, engineering and development to ensure that farmers have the leading-edge technology required to maximize productivity and profitability. We also are dedicated to delivering the best value to farmers by leveraging manufacturing processes and tools that reduce costs and time-to-market while increasing reliability and quality.
Global Opportunities
According to World Bank estimates, the global population will reach nearly 10 billion by 2050.
To meet growing food demands, maximizing production efficiency will be vital. Agricultural equipment will become a key factor in increasing farm productivity.
AGCO has a powerful global platform to capitalize on a strengthening demand for agricultural equipment. The largest growth opportunities exist in growing markets such as Brazil, Russia, China and Africa, where vast amounts of farmland are being farmed with less efficient machinery. Through strategic investments in these markets, AGCO plans to be at the forefront of the agriculture revolution.
