Fendt and Valtra Tractors Recognized for Outstanding Design
DULUTH, Ga.
--(BUSINESS WIRE)--Apr. 6, 2016--
AGCO's
attention to design was recognized recently when Fendt and
Valtra, two of its leading brands, won the prestigious Red Dot Design
Award 2016. The Red Dot Design competition is one of the largest and
most respected design competitions in the world. More than 5,200
products from 57 countries entered this year's contest. The jury
consisted of 41 independent design experts from around the globe.
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The Valtra T4 Series is the result of seven years of research and development. (Photo: Business Wire)
The Fendt 1000 Vario was specially designed as the world's most powerful draft tractor for the global market.
"We are honored to receive this recognition," said Martin Richenhagen,
Chairman, President & CEO,
AGCO Corporation
. "This recognition is a
testament to AGCO's commitment to design, innovation and quality."
The Fendt 1000 Vario and the Valtra T234 were both recognized in the Red
Dot Award category ‘Product Design.' The Fendt 1000 Vario is a newly
developed standard high-horsepower tractor. It has been specially
designed as the world's most powerful draft tractor for the global
market. Its contemporary design has recently been recognized with many
international awards for technical innovations and design including the
iF Design Award Gold 2016. The Valtra T234 is part of Valtra's T4 Series
and a result of seven years of research and development. It is also the
first product in the completely new model generation in which the latest
technical innovations and the new generation design language have been
brought together. Valtra's fourth generation tractors have been
successful since their launch and won numerous international awards.
Winning the Red Dot Design Award reflects AGCO's significant investment
in research & development that enabled its brands to develop
award-winning innovations and technology that benefit their customers.
Every detail of the tractors was designed with a purpose in mind. The
design work focused especially on usability, ergonomics, safety,
durability, serviceability and productivity of the machine.
Rob Smith, AGCO's Senior Vice President and General Manager,
Europe
,
Africa
and
Middle East
said, "We are delighted with the success of our
brands. The Red Dot Award is a seal of outstanding design quality and
demonstrates AGCO's commitment to providing the best solutions for its
customers."
The Red Dot Design Competition
began in the 1950s and awards are given
in three categories: Product Design, Communication Design and Design
Concept. This year's Red Dot Design Award will be presented on
July 4
at
the
Aalto Theatre
in
Essen, Germany
.
About Fendt
Fendt is the leading high-tech brand within the
AGCO Corporation
, geared
towards customers with the highest demands. Tractors and harvesting
machines from Fendt are at work in farming enterprises and other
interesting areas of application on fields around the world. In many
areas of agricultural engineering, Fendt is the pioneer for trendsetting
developments. Fendt customers therefore benefit earlier from the
innovative technology for enhancing performance, efficiency and
profitability in their farming businesses. AGCO Fendt employs some 4,200
people in the areas of research and development, sales and marketing,
production, service and administration at its Marktoberdorf,
Asbach-Bäumenheim, Hohenmölsen and Feucht sites in
Germany
. www.fendt.com www.fendt.tv www.facebook.com/fendtglobal
About Valtra
Valtra Inc.
develops, manufactures, markets and services Valtra tractors
that are individualized for the way customers work. Renowned for their
versatility and reliability, Valtra tractors are engineered to deliver
high performance in demanding working conditions and on extreme
terrains. Valtra is a worldwide brand of
AGCO
, being the leading tractor
manufacturer in the Nordic countries and one of the most popular brands
in
Latin America
. www.valtra.com
About
AGCO
AGCO
(NYSE:AGCO) is a global leader in the design, manufacture and
distribution of agricultural solutions and supports more productive
farming through its full line of equipment and related services.
AGCO
products are sold through five core brands, Challenger®, Fendt®, GSI®,
Massey Ferguson® and Valtra®, supported by Fuse® precision technologies
and farm optimization services, and are distributed globally through a
combination of approximately 3,000 independent dealers and distributors
in more than 140 countries. Founded in 1990, AGCO is headquartered
in Duluth, GA, USA. In 2015,
AGCO
had net sales of
$7.5 billion
. For
more information, visit http://www.AGCOcorp.com. For
company news, information and events, please follow us on Twitter:
@AGCOCorp. For financial news on Twitter, please follow the hashtag
#AGCOIR.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160406005639/en/
Source:
AGCO
AGCO
Fendt
Sepp Nuscheler, Sepp.Nuscheler@AGCOcorp.com
or
Valtra
Hannele
Kinnunen, Hannele.Kinnunen@AGCOcorp.com