DULUTH, Ga.--(BUSINESS WIRE)--Nov. 19, 2014--
AGCO, Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and
distributor of agricultural equipment and infrastructure, is proud to
announce a recent highlight in the Harvard Business Review for
the company’s work in developing smart farm equipment and solutions. In
their article, How Smart, Connected Products are Transforming
Competition, Michael Porter and James Heppelmann define smart, connected
products as having three core elements: physical components, smart
components, and connectivity. The authors cited AGCO as a company
combining these elements to offer new capabilities and benefits that
result in additional value for the customer.
Through AGCO’s available technologies, customers can effectively monitor
their fleet, giving them an additional level of support and access to
important information that helps to optimize product performance and
machine efficiency.
The article goes on to say that companies like AGCO are “intentionally
seeking to broaden and redefine” the industry by offering these types of
solutions (Porter, M. E. and Heppelmann, J. E. (2014). How Smart,
Connected Products Are Transforming Competition. Harvard
Business Review, 13-14, 18). AGCO has achieved this through a core
technology offering, AgCommand®, an industry leading
telemetry system designed for fleet and asset management that enables
increased machine performance, productivity and profitability. AgCommand
is part of a suite of products included in FuseTM
Technologies, AGCO’s next generation approach to precision agriculture
and precision machine management, enabling insights into the efficiency,
performance and logistics of the entire farm operation and enabling key
service offerings to ensure machine uptime.
The authors remarked that companies like AGCO look to “connect not only
farm machinery,” but other critical elements of the farm value chain,
and how this approach can “optimize overall farm performance” (Porter,
M. E. and Heppelmann, J. E. (2014). How Smart, Connected Products Are
Transforming Competition. Harvard Business Review, 13-14,
18). AGCO accomplishes this with an approach that connects the entire
crop cycle from enterprise planning to planting, crop care, harvesting
and grain storage. This open approach to precision farming and precision
machine management also benefits AGCO customers by developing key
partnerships allowing them maximum flexibility in their choices of
machinery, farm management and agronomy software, and service providers.
“AGCO is honored to be highlighted by the Harvard Business Review,”
said Matt Rushing, VP, Global Advanced Technology Solutions (ATS)
Product Line. “We continue to look for and incorporate new technologies
that will revolutionize farming while redefining the industry.”
For more information about AGCO’s precision farming offering, visit http://www.AGCOtechnologies.com.
ABOUT AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and
distribution of agricultural machinery. AGCO supports more productive
farming through a full line of tractors, combines, hay tools, sprayers,
forage equipment, grain storage and protein production systems, tillage
implements and replacement parts. AGCO products are sold through five
core machinery brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and
Valtra® and are distributed globally through approximately 3,100
independent dealers and distributors in more than 140 countries
worldwide. Founded in 1990, AGCO is headquartered in Duluth, GA, USA. In
2013, AGCO had net sales of $10.8 billion. www.AGCOcorp.com
Source: AGCO
AGCO
Emily Richardson, +1-770-232-8418
Emily.Richardson@agcocorp.com
or
Whitney
West, +1-770-813-6049
Whitney.West@agcocorp.com
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